The Influence of Consumer Selection on Store Brands over Name Brands in the Food Retailing Industry

Food retailing industry has expanded commensurate to the growing requirements of a bulging world population. Initially, most retailers depended on external suppliers for their stock. The controlled branding and pricing elements. This since evolved with having exponentially grown, endowing them ability support own brands.In addition inherent additional capability, changing business dynamics have meant that introduced aspects in-store brands. These brands which been developed in-house grown in scale reach but still limited branded stores. spawned lateral stores respect food characteristics.The study focused evaluating myriad factors sufficiently influenced consumer psychographics when choosing private store instead commercial name was achieved by analyzing; general marketing strategies, effective branding, associated discounting, attractiveness brands.The condensed objective dissected into related sub-objectives including; strategies pursued promoting brands, influence preference relation pricing, discounts, psychographic dynamics, existence promotion thresholds overall purchasing habits.Research undertaken using qualitative methods surveying emerging trends supported growth Price comparisons were made from empirical data collected several outlets while survey conducted responses discounting. resultant evaluated represented tables charts primary research.